Role overview

The Digital Trading Manager is responsible for driving sales and profitability through effective online merchandising, pricing strategies, and digital marketing optimisation. This role ensures a seamless customer journey, maximises conversion rates, and leads a small team to execute digital growth strategies.

Role responsibilities

1. Trading & Merchandising

· Develop and execute online trading strategies to maximise revenue and profitability.

· Set up and optimise products listings, categories, filters and search results to aid discoverability.

· Work with buying teams to implement pricing strategies (pricing, promotions, discounts) to drive sales.

· Manage stock availability and work with buying and supply chain teams to ensure appropriate stock utilisation.

2. Digital Marketing & Promotions

· Work across the business to plan and execute seasonal campaigns, flash sales, and discount strategies.

· Collaborate with marketing teams on paid ads (PPC), SEO, and email marketing to drive quality traffic.

· Utilise A/B testing to optimize landing pages, CTAs, and product placements.

3. Performance Analysis & Reporting

· Monitor KPIs (sales, conversion rate, AOV, bounce rate, ROI etc) using Google Analytics and other tools.

· Provide weekly/monthly trading reports with actionable insights across categories and channels.

· Use heatmaps, session recordings, and customer feedback to work with UI/UX teams to improve the user experience.

4. Customer Experience Optimization

· Work with technical and product teams to ensure website responsiveness on all channels

· Implement personalisation and user generated content (recommendation engines, retargeting, social proof, reviews).

· Work with UX/UI teams to enhance site navigation and product displays.

5. Team Leadership

· Manage a small team of digital trading manager and assistant

· Delegate tasks effectively, ensuring deadlines and performance targets are met.

· Train and coach junior team members on ecommerce best practice, providing direct, honest and constructive feedback.

· Create a positive and engaged team through recognition and inspiring others to achieve.

6. Cross-Functional Collaboration

· Liaise with buying, marketing, supply chain and technical teams to align on stock, promotions, and site updates.

· Foster collaboration between marketing, design, and tech teams for seamless execution.

· Coordinate with customer service to resolve customer pain points.

Skills & Qualifications:

1. Essential:

· 4+ years in e-commerce, online trading, or digital merchandising.

· 1+ years of team management (or project leadership) experience.

· Strong analytical skills (Google Analytics, Excel, Power BI, or similar).

· Knowledge of digital merchandising tools.

· Understanding of CRO (Conversion Rate Optimization) techniques.

2. Preferred:

· Background in multichannel retail

· Understanding of marketplace selling or dropshipping.

· Experience in A/B testing tools